The Two Fundamental Principles Charity Startups Must Always Uphold
8 min readSep 29, 2023

Charities play a crucial global role in addressing pressing societal and environmental issues. In today’s world, the nonprofit sector is gaining more attention as it tackles the world’s most urgent challenges. Innovative thinking is driving the creation of novel products, services, and businesses that are revolutionizing entire industries.

It’s hardly unexpected that the realm of charity has embraced the digital age. Numerous charitable startup marketplaces and crowdfunding platforms have made their home on the worldwide web. Currently, two prominent focal points for charities revolve around potential funding approaches and efficient software solutions.

Charity funding strategies

Non-profit organizations cannot employ the term “business model” because their focus is on managing funds rather than generating profits. Therefore, it’s necessary to consider their funding models separately from those used in the commercial world.

The charity’s leaders often prioritize program creation over long-term funding strategy discussions. Nevertheless, an idea remains mere speculation without proper execution. Hence, selecting a model aligned with your startup’s objectives is crucial. This choice will enhance your ability to efficiently support your chosen program, exercise fiscal discipline, and gain a clearer understanding of the impact your donations have.

So, here are the 10 funding systems according to Stanford Social Innovation Review research worth believing.

The Heartfelt Connector model places a special emphasis on a particular cause that strikes a chord with a substantial portion of the population. It unites these individuals through the establishment of a structure, potentially a network of branches, dedicated to financing research grants, bolstering education, and fostering community initiatives. While each individual contribution may be modest, the swift accumulation of funds is powered by the broad and ever-expanding foundation of support reached out to.

Beneficiary Builder is the process of reimbursement for services supplied to people belonging to a specific group. Most elements for universities & hospitals. The budget is made with the help of people who previously benefited from these services or communities.

The Member Motivator model finds its primary application in fields like the environment, arts, religion, or culture, where individuals contribute resources because they perceive a shared benefit in doing so.

Big Bettor. This nonprofit organization depends on substantial grants from numerous individuals and organizations to finance its activities. Typically, it commences with robust financial support or garners the endorsement of a prominent benefactor. In most cases, these benefactors have already committed to funding innovative solutions for issues that deeply resonate with them.

Public Provider. Nonprofit organizations offer essential social services that were previously funded by the government, which can include housing, education, or humanitarian aid. Occasionally, government authorities may opt to subcontract service delivery while imposing specific criteria for obtaining funding.

Policy Innovators. Entities pioneering innovative approaches to tackle social issues in a more efficient and cost-effective manner compared to existing programs.

Beneficiary Broker. The strategy enables nonprofit organizations to vie for the chance to provide government-backed services to recipients, giving the latter the freedom to select the provider of their choice.

Resource Recycler model presupposes gathering in-kind help from companies and people & distributing them to needy beneficiaries.

Market Maker bridges the gap between a generous donor offering a valuable good or service and a recipient in need who lacks the means to acquire it.

Local Nationalizer. Some nonprofit organizations expand significantly, establishing a nationwide network of locally-run branches. The majority of their funding is generated within each community, sourced from individuals, businesses, and various special events.

As you can see some charities are funded by many donators, some by a single person or a few people or foundations, some by the government or corporate funding, & some have a combination of benefactors. It is vital to make it clear where your charity funds will come from & choose the corresponding model.

Charity Technological Advance

Selecting the right software for your charity project is just as crucial, but it’s a decision you can make only after determining your chosen funding model. Once you’ve done that, you’ll have a clear understanding of your available resources and budget, enabling you to make an informed choice for a software solution.

Moreover, the funding strategy adopted by a non-profit organization largely shapes the future capabilities of the app, platform, or marketplace created for charitable endeavors. Therefore, it represents a pivotal question that demands an answer before initiating the development or selecting your IT product. Fortunately, today’s landscape offers a more streamlined approach compared to the past. Presently, you have the opportunity not only to leverage various apps for fundraising but also to contemplate the adoption of a dedicated charity giving app for your non-profit.

Additionally, there exist public entities such as TechSoup that serve as intermediaries connecting charitable initiatives with technological products and services. These organizations play a vital role in assisting non-profit organizations and foundations in maximizing their philanthropic effectiveness by facilitating the sharing of technology resources and knowledge. This support enables charities to operate at their maximum potential.

Entrepreneurs show a keen interest in charitable contributions as well. They frequently create services that simplify the donation process, making it more accessible. An example of such an online solution is Freewill, which offers a web-based will-writing service along with options for charitable donations. Remarkably, this startup has earned a place on the prestigious Forbes Cloud 100 list.

Fintech is also starting to establish itself in this sector & businesses develop new, thrilling products able to improve donations. To name just a few of the initiatives, we will note Pennies, KryptoPal, & Cleo.

Established in 2010, this UK-based fintech non-profit organization operates as a digital charity box, raising nearly £20 million through 75 million small donations for over 400 charitable causes.

KryptoPal an innovative startup developed a single medium that can be incorporated into any charity group application for carrying donations in cryptocurrencies.

Cleo isn’t a charity money application but an AI-powered chatbot. It takes care of the consumer’s means & has a charity-giving process built-in.

How the App of Fintech is Transforming the Not-for-Profit Sector

The non-profit sector is undergoing a significant transformation thanks to the adoption of FinTech. While it traditionally depended on donations and grants, non-profit organizations are now harnessing FinTech solutions to simplify their fundraising and financial management operations.

Historically, when people thought of philanthropy and charity, they would often picture affluent donors or persistent street fundraisers. On the administrative side, non-profit organizations used to grapple with extensive paperwork, which diverted precious resources away from their primary mission.

Fortunately, FinTech-driven digital charity solutions are reshaping the terrain, offering donors and non-profit organizations a more efficient and empowering experience. Charitable contributions have evolved into a seamless process, thanks to online donation platforms that facilitate global giving. Additionally, mobile donation platforms cater to specific demographics, including millennials, who prefer making contributions through their smartphones.

Through the adoption of FinTech, non-profit organizations are liberating themselves from administrative encumbrances, enabling them to dedicate their efforts to providing tangible assistance to those requiring help. This technology-driven approach further cultivates increased participation from the millennial generation, encouraging them to engage actively in philanthropic endeavors as never before. As FinTech continues its evolution, its influence on the non-profit sector is poised to expand, heralding a fresh era characterized by efficiency and inclusivity in the realm of charitable pursuits.

The previous illustrations represent only a handful of compelling instances showcasing opportunities recognized and seized upon for charitable purposes. Below, you’ll discover additional concepts designed to ignite inspiration for your charitable startup.

Charity Startup Ideas

Addressing food waste through a charitable giving app that connects restaurants and cafes with surplus products to households and individuals in need can effectively tackle two issues simultaneously, leading to not only a reduction in food waste but also a virtuous act of compassion.

Calories donation. Developing a charity donation app or platform that motivates individuals keen on losing weight to contribute their surplus calories to those in need of sustenance could take the form of tangible food items or financial support. The core concept revolves around providing essential, healthy nutrition to the less fortunate, while donors maintain their well-being and achieve fitness goals.

Doing charity & getting free stuff. Crafting a decision that can connect the sponsors & the grantees who obtain benefits for the work done. It may be free stuff of some kind as well as a line in a resume, which at times may be even of more significant importance.

CauseEDU - a US-based startup committed to revolutionizing student financing decisions. With a focus on facilitating college financial planning, CauseEDU has created a crowdfunding application & platform that assigns students to register & increase budgets for their college fees & education expenses.

The platform provides an array of customized financial planning packages to meet individual requirements. Students have the option to select either a self-paced program or join a cohort, ensuring they have flexibility and personalized support throughout their college experience.

CauseEDU’s pioneering approach enables direct communication between students and donors, nurturing meaningful connections and advancing transparency. Additionally, donors have the opportunity to set up recurring contributions directly to colleges, amplifying the influence of their assistance.

To share some of our personal experiences, we can talk about a project we are currently engaged in. A client based in London approached us with the concept of developing a charitable app designed to aid homeless individuals. So, we’re working on a mobile application, which permits monitoring the homeless personal information & donating some money to his account. In our opinion, it’s an easy, yet groundbreaking decision, our team is proud to be interested in.

In Summary

Philanthropy has taken center stage in today’s world, largely influenced by generational shifts and the values they embrace. Modern consumers are keen on contributing to worthy causes and understanding the impact of their donations. This heightened social consciousness has sparked efforts to develop the most exceptional charity apps and consider the long-term implications of their actions.

In the end, the incorporation of FinTech within the not-for-profit sector is closing the divide between charitable initiatives and the general public, simplifying people’s ability to engage in what genuinely counts — making a difference in the world and bringing positive change to the lives of those who require assistance. As FinTech services continue to grow, its role in the not-for-profit sector will develop stronger, propelling philanthropic efforts to new heights of impact & effectiveness.

In case you’re interested in the problems of charity & keen to launch a startup & create a software decision for the goal, welcome to Stfalcon for consultancy & advice. We’re always keen to create social goods.

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IT company designing custom web services and mobile apps. Our goal is to create useful and convenient software. We are the founder of the Air Alert app