Keep a lookout for these Top 7 Real Estate Startups in 2023

Stfalcon.com
9 min readAug 24, 2023

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The real estate industry worldwide is experiencing a surge of innovations and is predicted to reach almost $49 trillion by 2031. During 2021, the residential segment held the market’s revenue dominance and is projected to achieve the highest Compound Annual Growth Rate (CAGR) of 5.3%.

As a result, the real estate sector has emerged as one of the largest globally in terms of overall financial value. This has consequently made it the most appealing sphere from a business standpoint. The potential for growth in real estate startups is substantial, and it’s likely to further expand with the growth of cities.

A lot of contemporary startups in the real estate technology sector are referred to as PropTech startups. They bring forth novel technological advancements and aid in the digital transformation of the industry. Furthermore, they frequently introduce innovative business models that disrupt the traditional systems within the industry.

We have curated a selection of the most remarkable real estate startups to watch and draw inspiration from in 2023.

The Modern PropTech Startups

In the current landscape, startups are providing technologically innovative products, technological advancements, and new business models for the real estate sector. They are reshaping or, at the very least, reimagining the entire industry.

While certain startups aim to substitute agents with technology, others provide assistance through inventive solutions, tools, and services. Constructing leading-edge decisions in the sector of real estate, they suggest various estate search tools, new renting practices, and estate purchasing decisions, as well as closing process digitizing & new rent-to-own systems empowering tenants to become homeowners.

Collectively, they present a more efficient approach to real estate. Embracing one can position you at the forefront of technological advancements and enhance your competitive advantage.

Now we’re going to highlight the 7 most outstanding real estate startups impacting the industry the following year.

Real Estate Startups to Watch in 2023

Stfalcon has carefully selected the offerings of these 7 innovative startups that deserve your attention. We trust that they will provide you with ideas and inspiration.

Flow

Beginning with the most remarkable and recently discussed one, we have Adam Neumann’s real estate startup, Flow. This venture was established as a response to the housing crisis in the USA. So, it has to decide the issue in the long term — somewhere between five years to a decade in the future.

Neumann secured $350 million from Andreessen Horowitz for the project. Nevertheless, little information was disclosed about the new company for a certain period. Now, it has already been disclosed that Flow is going to disrupt the largest asset class — the upper-middle class, suggesting them an innovative model that combines the best parts of residential real estate renting & homeownership with communal features and a brand.

The primary focus is on developing a novel premium product for this demographic of highly educated individuals who are already renting apartments at relatively high prices. Typically, they reside in buildings equipped with gyms, pools, and advanced amenities.

Neumann acquired thousands of apartments, approximately 4000, across various American cities including Atlanta, Miami, and Nashville. The Flow company intends to brand these buildings and provide property management along with concierge-like services for the residents.

Let’s take a look at the four fundamental “pillars” of the startup’s business model. The initial pillar involves a real estate asset management venture that owns the buildings. Following that is a “technology-first” company responsible for property management and day-to-day operations. Additionally, there exists a financial services entity along with a distinct value-creation mechanism.

Neumann is sure that if a better experience in the building is created, then the building will demonstrate better performance and generate a higher Net Operating Income (NOI). So, by raising more money, Flow will be able to purchase & brand more dwellings.

The main idea is to provide tenants with a feeling of community, security, and genuine ownership. It should become a transformative power for the society.

As of now, the site of Flow only states that it’s scheduled to launch in 2023.

Evernest

Evernest serves as an operating system that is reshaping the process of buying and selling property. Functioning as a data-driven service platform, it delivers a personalized and transparent experience for real estate transactions. The state-of-the-art platform permits agents to bring contemporary client service to their customers and empower the latters with personalized guidance and specialized assistance.

Evernest was established in Hamburg, Germany, by 3 digital and realty experts in 2019. The platform ensures a smooth experience with real estate. Having achieved a remarkable 5-year search growth of 4900%, it managed to secure over €19 million in funding during that time.

The company formed partnerships with European property listing platforms to ensure real-time property updates. With a rapidly expanding team of agents, Evernest has already set up its fifth business location and is strategizing to extend its presence to major European metropolises.

Whiterock AI

Whiterock AI was founded in 2020 in New York, USA. Utilizing AI-driven analytics, the enterprise organizes and manages real estate market data. The Whiterock cloud-based platform grants access to data insights for commercial real estate brokers, lenders, and investors. The platform is tracking properties on sale and analyzes their prices & rent details with AI-based algorithms. Leveraging decades of asset management experience and income verification, WhiteRock has developed the most sophisticated technology for assessing renter risk. Their custom software leverages over 1500 monthly updated & verified data points per tenant.

By thoroughly screening property deals, Whiterock AI identifies those with significant potential. The reports generated by WhiteRock provide insights into whether the properties are valuable investment opportunities.

Furthermore, WhiteRock stands as the pioneer and sole provider of bad debt reimbursement and guaranteed rental income. Additionally, the company extends its technology and expertise to clients, aiding them in significantly reducing their existing bad debt.

GetAgent

Centered around a singular facet of the real estate process, this startup operates as a comparison site dedicated to assisting customers in discovering the optimal agent through a highly transparent approach. They evaluate property data and juxtapose agent performance against specific criteria derived from Land Registry performance data. Millions of sales are analyzed to identify the best-performing agents in various areas. Through an online platform, users can locate ideal agents tailored to their individual circumstances and select the highest-performing professional in their specific locality.

Having sold over 200 000 houses in the United Kingdom alone, & utilized by more than 600000 UK property owners GetAgent.co.uk has become a rising real estate startup star.

EasyKnock

This real estate startup streamlines and simplifies the process of transitioning into homeownership with seamless and straightforward procedures. EasyKnock makes suitable homeowners to sell their estate without the need to move out immediately. Individuals have the option to reside for a duration of up to 5 years while resolving their circumstances. They can finish the purchase of their new home or decide their financial problems.

The homeowners have the opportunity to convert their estate into cash and at the same time remain in the home they love as renters. Such a residential sale-leaseback program is innovative and free from many lender restrictions. It has no credit score or debt-to-income requirements. Renters also have the option to repurchase their home at any point for the mutually agreed-upon buyout cost.

The innovative business model introduced by EasyKnock has proven to be appealing to both investors and customers. As a result, the company has experienced unparalleled growth in funding and customer acquisition.

Doorvest

Doorvest was initiated to simplify first-time investors’ entrance into the world of real estate investing. It operates as a comprehensive platform that simplifies the process of achieving financial independence through investments.

The platform empowers individuals to acquire rental homes and virtually undertake renovations if required. This allows them to generate passive income in the future, and they can secure tenants with a 1-year rental income guarantee.

The startup was founded in 2019 in San Francisco, California. However, in 2022, it expanded geographically to 8 more cities and replicated the model across the country.

Until recently, most real estate services remained untouched by technology. Doorvest, however, has integrated technology into lending, in-house insurance, and other services, enabling investors to attain financial security more swiftly and with greater ease. A dedicated financial service is now in the works for launch. It’ll make Doorvest a one-stop shop for all client finances (banking services, fractional, real estate ownership, and investments).

REIF

REIF is an asset management company, set in 2021, that has connected Commercial Real Estate (CRE) to DeFi (Decentralized finance). The latter refers to an innovative financial technology akin to cryptocurrencies. REIF was a pioneer to mint in December 2021, the first commercial mortgage NFT on Ethereum.

So, REIF is focused on bringing commercial real estate property to DeFi investors. REIF Pool, a $10 mln fund, provides accredited DeFi investors with access to a safe, secure, and high-yielding CRE debt fund. It provides capital loans backed by real estate assets to fund construction and commercial projects.

Stfalcon Experience in Real Estate

Stfalcon made a discovery for a consumer from Saudi Arabia. The client made a request for the creation of a web dashboard to oversee existing tenants, a real estate marketplace for prospective customers and agents, as well as a mobile application for tenants to request services and manage payments.

We identified the three primary roles: property owner or agent, tenant, and new visitor. Subsequently, we commenced research through multiple iterations. It included: Lean Model Canvas, CJMs for each role, prototypes for a dashboard, marketplace, and mobile application, product vision, user stories, & estimation.

We received feedback from the client after each iteration and persisted until all the product features were addressed.

By utilizing the Lean Model Canvas, we gained a comprehensive grasp of the project’s structure and features. We formed our value proposition & included a bundle of tools to automate routine operations like payment checking, invoice generating and sending, and property data.

Based on the information we’ve got, Stfalcon’s team created 3 prototypes: the dashboard web application, the marketplace, & a mobile decision. Additionally, our project manager prepared consumer stories and estimations for both MVP and 2 versions of the product release, while devs assisted with a technical review.

Consequently, our client received a comprehensive solution encompassing both the MVP and the two subsequent release versions of the forthcoming product. We delivered intricate prototypes, user stories, a product vision, and a budget plan covering startup costs for real estate agents, owners, and tenants.

To sum up

Contemporary real estate startups are increasingly leveraging technology to revolutionize and enhance the industry. Fresh solutions, innovative business models, novel approaches, and advanced technologies are reshaping the modern customer journey within this field.

By drawing inspiration from innovation, you can enter the realm of real estate and capture the attention of potential investors. Stfalcon is ready to back you technically. We’re in love with new challenges & complicated obligations ’cause having 13+ years of experience, we never stop in our development, continuously increasing our expertise.

Contact us right now. Let’s research your plan and evaluate your real estate startup costs together.

Originally published at https://stfalcon.com.

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Stfalcon.com
Stfalcon.com

Written by Stfalcon.com

IT company designing custom web services and mobile apps. Our goal is to create useful and convenient software. We are the founder of the Air Alert app

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