A good start is often believed to be half of the success in any undertaking, followed by proper planning and project management. However, a discovery phase in software development is even more important than a good start, since it forms an excellent base for it. A discovery phase of a software project is aimed to make sure that the idea is feasible, and the product is competitive. It also helps to figure out the ways to market it and make it highly demanded by end-users, also forming a clear vision to success.
McKinsey’s research states that 17% of IT projects fail because of the collapse of the company, about 45% exceed the planned budget, 56% bring less benefit than it was initially estimated, and around 7% are delivered later than planned. The reasons for it may be multifaceted: lack of resources, highly competitive environment, wrong or inexperienced software developers, lack of data, and its analysis, and so on.
A careful and profound discovery phase of a project is a good chance for business owners to get into 10% of projects that succeed. That’s why nowadays it’s unreasonable to start a software development project without a preliminary comprehensive analysis. The discovery phase should become the initial stage of any project you deal with.
Let’s look at the process of the discovery phase of IT project and its deliverables in more detail.
What is a Discovery Phase?
So, what is a discovery phase in a project? It’s an information-gathering procedure, which brings you an in-depth comprehension of the industry, the client’s business, and the target audience. It’s important to gain a profound understanding of the stakeholders’ anticipations of the product and the end-users’ expectations as to it. The main aim of the preliminary analysis is providing a quotation to the customer. For the purpose, you have to gather the maximum possible details about the client’s needs and put it in a separate document.
All the details found out in the course of the discovery help you to scope and plan your project and benefit to the delivery of the state-of-art custom software product to your client. To deliver really cutting-edge products do not underestimate the discovery phase!
What do we need the analysis for?
- To find out the motives, the aims, and the problems of the users.
- To comprehend the context of product usage.
- To find new ideas for product development and new insights.
- To understand what are the users’ expectations and attitude to the product.
How long should the discovery be?
- For mid-sized projects — 1–2 weeks.
- For large projects — 3–4 weeks.
When do You Need a Discovery Phase?
The very first talk with a client can already give a discovery team an answer if the idea needs discovery.
Without any doubt, startups should take it for granted that the project discovery phase is a must.
Innovative projects that have extremely changing requirements or those subject to the latest trends are also highly recommended to implement a discovery phase for software development.
The other project types that should not neglect this initial stage are:
- The projects with unclear functional requirements.
- The ones with vague non-functional requirements.
- Those projects, which require a Proof of Concept (POC)
If the vision of your idea is vague, it’s possible to get evidence of your concept feasibility and commercial viability through prototyping.
Sometimes, when a business analyst or a software development expert consults you as to what tools to apply and how to most effectively study your customers, you may consider skipping this stage. However, missing the discovery phase you should be ready to face the far-reaching harmful consequences.
The question of what is discovery phase in projects is now more or less clear, let’s now check the procedures required and the deliverables.
What do we do during the Discovery Phase?
During the Discovery phase, we create a series of documents and schemes for the future effective work on the project.
1. Lean Model Canvas
Firstly, a conceptual description of the future product business model for MVP is created in the form of a diagram describing all business processes related to the product: proposal, infrastructure, consumers and financial aspect.
2. Customer Journey Map
In addition, a «map» of customer communication with the product is created. This is a visual scheme of the user interaction with the product, which includes all the proposed points and channels of such interaction, as well as the client’s visualized experience, with his thoughts, emotions, goals, motives, fears on the way to achieving the result taken into consideration.
3. User Flow
To determine how the user will interact with the interface of the new product, User Flow is created in the form of schematic screens of the software solution and transitions between them. Thus, the user behavior scenarios are projected through the visual interface prototypes.
4. User Stories
A brief description of how the system will be used describes functional requirements for the system and its acceptance criteria. User Stories allow the customer to effectively prioritize the implementation of product functionality.
5. Product Vision
This document, describing the general objectives of the project and the proposed solution, allows a better understanding of the product creating goals, potential, and future prospects. Product Vision is useful to all the parties involved in the development — developers, staff, marketing department, etc.
6. Non-functional requirements
Our team also issues recommendations regarding the properties of the system or limitations that are not related to the behavior of the system — the optimal technology stack, infrastructure architecture, and expected load.
What are the main benefits of a Discovery Phase?
The benefits of the preliminary analysis and research are in fact multiple.
Quite often we face the StartUps, which have an idea but do not have a deep understanding of what the project should be like and which component parts it should contain. It’s not rare that the customer experiences difficulties to understand what the future users really need. Besides, due to the lack of technical background, the clients often fail to make a comprehensive list of the required software elements.
We always propose a discovery phase to our clients. The research is conducted by our business analyst, designer, and CTO. They communicate to the customer, find out the requirements and analyses the market. Later on, they make the project description.
Such an approach minimizes the number of alterations in the development process because the scope of the project is defined along with the other key factors such as the type of solutions, features, and functionalities required, best platforms to be used, timeframes to fit in and costs to match.
By identifying all the details in advance, the client gains a number of benefits. The main of them are:
- Honing of the idea and the essence of the project, based on real analysis.
- Finding out certain project aspects, which have not been taken into consideration initially.
- Customers’ expectations and problems comprehension, based on the competitors’ products research.
- The opportunity to get an expert evaluation of the project and the ways it can be brought to life as well as an additional insight into the alternative solutions and technologies offered by the contractor.
- Creating a clear list of user story for the project.
- Avoiding the need of making costly changes during the development process.
- Achieving the balance between the business goals of a client and the needs and wants of the users.
- Getting the possibility to understand if the contractor is a good fit for the client’s expectations, how comfortable the interaction between them is and the opportunity to make the final decision as to future cooperation.
We always perform the expert evaluation of how the project fits into the client’s present infrastructure and operational processes and recommend changes, improvements or updates if they are necessary.
As soon as we understand the project background we try to find and suggest our client’s alternative solutions, which the customer might not even realize are possible because he is not a digital expert. We often find better or cheaper solutions than initially planned by the client.
An additional bonus, which our client may receive as a result of the discovery phase, is the clear project quotation, with the scope and plan of works required and proper cost estimation. With such a document he can turn to the potential investors and get funding easier.
As you know, Stfalcon has extensive experience in multifaceted spheres, so we often get requests to realize just a discovery phase for our client to take the further decision as to his product.
Some projects to mention are a Discovery Phase for a Real Estate Company, a client came with an idea to create an approachable management solution for small property owners and real estate agents that will also provide a possibility for the tenants to order and pay for services in a simple and convenient way.
Read the full case study about Discovery Phase for a Real Estate Company
Stfalcon team had to work with 3 major roles: a property owner or agent, an existing client (tenant), and a potential client (a new visitor).
Stfalcon development team worked out all the product features, as a result, the client got a complex solution for both the MVP and the 2 release versions of the future product, including web and mobile apps. We created detailed prototypes, user stories, product vision, and a budget plan.
Another case was a Discovery phase for a logistic company. Our clients were enthusiastic brothers travelers, who came up to Stfalcon with the unfinished idea of creating a platform where anyone can transport anything in just a few simple clicks.
Read the full case study about Discovery phase for a logistic company
A Discovery phase was needed to collect and analyze all the details about the project, potential market, and customers. Stfalcon got a well-rounded and in-depth understanding of the goals, scope, and limitations of the project. We used the online visual collaboration platform — Miro to communicate with our client at all stages.
Stfalcon collected and analyzed the comprehensive data about the project and provided the client with a product vision document; user stories separated into MVP and Release 2; estimated budget, and timelines for MVP and Release 2.
Guess we’ve given a comprehensive answer to «What is a discovery phase?». It’s quite clear now that through discovery, we lay the ground for the great project experience, and provide valuable software solutions customized for our clients’ needs. However, the real discovery phase meaning and value is that it moves us beyond the limits of technical specifications, but provides context for project implementation from scratch, reveals possible challenges and bottlenecks and encourages creativity for both project managers and the development team.
Originally published at https://stfalcon.com.